According to this Reuter's article, the chairman of Barilla's pasta is homophobic, despite later efforts to backpedal.
ROME, Sept 26 (Reuters) - Guido Barilla, chairman of the world's leading pasta manufacturer, prompted calls for a consumer boycott on Thursday after telling Italian radio his company would never use a gay family in its advertising.
"I would never do (a commercial) with a homosexual family, not for lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role," Barilla, 55, said in an interview with Radio 24 on Wednesday.
You know what to do.