Image and text credit here. [1894, Théophile-Alexandre Steinlen, Lait pur Stérilisé, lithograph]
Lithography emerged in the late 19th century as a favorite graphic arts medium for advertising. This poster advertises pure, sterilized milk and features the artwork of Théophile-Alexandre Steinlen, well-known for his illustrations of cats.
Cats will dance for milk. Just like I will kill for a liter of zero-calorie flavored fizzy water after a long run.